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It also suits the man who is hard to buy for precisely because he says he wants nothing. A collection asks nothing of him, needs no assembly, and does not sit around as clutter. He opens it, shares some, keeps the rest, and that is the whole transaction. For a certain kind of recipient, that ease is exactly the appeal.

wedding favour chocolates favours run on two questions that couples always ask and rarely find a straight answer to: how many chocolates per guest, and when to order. Both have practical answers.

A last practical point. Recipients occasionally ask about ingredients or dietary suitability, so direct those questions to the published product information rather than answering on the brand's behalf. It is accurate and it protects you.

Give yourself time. Personalised print adds a step to the order, so build in a buffer rather than ordering the night before you need it, and allow longer in the busy run-up to Christmas.

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Provenance helps here, because a gift with a story behind it is easier to give and easier to receive. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since Mary Ann O'Brien founded the brand in 1992, and it holds BRC Grade A+ accreditation for its production. That is the kind of detail a recipient notices and a sender can mention without overselling.